Did you find it last year? Last month? Last week? Tomorrow, then, you'll find it. In your jacket pocket as if you saved it for a rainy day, it will be there. And if it's not, check again. It will show up like it's been waiting for a hundred years, and then some, and when it does I'll be glad to say I told you so. Just you wait. Just you wait...
ATTENTION RESTAURANT OWNERS 🍽
It’s no secret that food related posts are some of the most popular types of content on social media networks. In fact, #FoodPorn is one of the most used hashtags on Instagram with over 150 million posts.
Then why is it that 60% of restaurants and cafes fail within one year of opening? A big reason for this is their lack of marketing. Most people will think that building an online presence requires spending substantial amounts of money.
You don’t need a million dollar marketing budget to get a constant inflow of customers. Here are some free things you can do to increase your exposure.
✨Choose Platforms Wisely
Facebook, Instagram and Google My Business are the key platforms you should focus on as a restaurant business. Information such as address, business hours, phone number and website should appear on all platforms.
✨Share Customer Content
Turn your customers into dedicated brand ambassadors by encouraging them to tag you in posts or using a brand hashtag for greater exposure. You’ll be surprised, how much good quality content you will find by simply searching your location on Instagram or doing a hashtag search with your business name.
An engaging monthly newsletter is a great way to build brand loyalty and let customers know about a new addition to your menu, upcoming events or monthly promotions.
Not sure how to collect emails? It’s easy! Offer incentives such as a free soda drink or a coffee if customers subscribe to your newsletter.
✨Reach Out to Food Bloggers
Getting customer reviews as you first launch your restaurant is a challenging task. This is why you might want to consider reaching out to food bloggers with decent followings and treating them to a meal in return for some exposure. You will be surprised how many bloggers are willing to review restaurants for free.